£55 Million will be spent in the UK this Christmas. Without advance planning, most people pay for Christmas out of their December salary so go over budget and rely on credit. They are sucked in to the retailers’ enticing messages which are deliberately timed to make you spend more and more, even if you think you have bought all your shopping and are well organized. It really is a mass hypnosis to make us keep spending right up to the last moment when the shops shut.
Here are some hypnotic messages they spin:
Hypnotic principle #1- Scarcity- there is a limited supply and you will miss out if you are not fast enough in buying. Why do you think there is always a shortage of the most popular video games or toys? Do you really think they could not make an ample supply of Nintendo Wiis or the Dragon Fly or whatever the must-have item is?
Hypnotic principle #2- Social Proof- Long lines, stores opening at 4 a.m., everyone else will be there, will you be left behind? Early discounts are hot, you might just be a winner if you are fast enough, early enough or strong enough. (3 hour queues in some stores require mental and emotional strength).
Hypnotic principle #3- Reciprocity- If stores give you things for free or almost free, you feel obliged to do something in return. Like buy stuff.
Shopping has reached new levels of competition with stores putting you in a position of need. It is time to wise up! What looks like a bargain price is probably just a previously inflated price reduced to a normal price. They are not giving you anything - they are selling things at inflated prices that appear to be a great deal. These days, an item offered for 50% off makes you feel like the store is giving it away. But in reality, the sofa throw that is priced at £120 and marked down to £39, is not a deal! The stores buy these things in China, pay unbelievably low prices, then mark them up maybe 300-500%. That throw may have cost under £10 and that means on sale it is still at 400% markup.
Here is some sound advice to avoid a miserable January when the credit card bills arrive: FIGHT IMPULSE and here are the questions to ask yourself:
- Do I need it?
- Can I afford it?
- Can I buy it cheaper?
- Will I use it?
- Is it worth the price?
- Can I do without it?
When you shop, it is not what you need, it is what you do not need that is the problem.
If you are a compulsive shopper and need help to fight your addiction, I recommend this hypnosis Mp3 to relieve your need for compulsive shopping.
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Relieve your need for compulsive shopping quickly and easily!
At only $12.95, this really is a bargain as think how much you will save when your compulsive shopping habit is under control! You can still enjoy Christmas but buy only what you need, truly enjoy giving, knowing that your spending is under control. This hypnosis Mp3 will end your compulsive shopping. Give yourself the gift of Immunity from Mass Marketing Hypnosis.
Antonia Stuart-James is an English Hypnotherapist in Belgium helping people to make positive change.